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Every dealership is re-opening to a new reality with a changed shopper. Creating a strategy that adapts to the needs of your customers will shorten the time it will take for your dealership to recover.
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The last few months have been strange — we aren’t sure what next week will look like, and many of the goals for 2020 are in question because our ability to earn money has been compromised. So, the quicker we can adapt, the better opportunity we will have for success in the future.
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Communication is a key factor in building trust between dealers and consumers. Incorporating texting into your communication strategy will quickly offer your dealership a competitive advantage by meeting and exceeding customers’ needs.
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As rules and regulations evolve, so must your employee handbook. Here is the basis for updating your dealership’s handbook today.
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Contactless transactions are, at least for the near future, priority one in the transactions playbook for dealers, and F&I must play a leading role in helping educate people online during every phase of the sale.
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With dealers and lenders scrambling to offer payment relief to consumers in the wake of the coronavirus pandemic, they need to pay attention to the effect it may have on a potential GAP claim.
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There is an increasing number of car thieves using identity theft to steal vehicles. And rather than going after cars on the street, they’re targeting dealers.
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There are many parallels between COVID-19 and compliance, as both are different varieties of disaster and require planning and foresight to address. Lessons learned during this pandemic apply with equal force to compliance issues.
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If the COVID-19 crisis has taught dealers anything, it is that they have a fiduciary duty to their shareholders, employees, and customers, to remain well capitalized in order to survive the next crisis. Stay the course, tweak where necessary, but don’t be so quick to fix what isn’t broken, despite what the disruptors might urge.
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By connecting with the customer and your team, you have the opportunity to make your paycheck and the car buying experience great again.
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