MenuMENU
SearchSEARCH

EV Charging Segment Finding Its Way

Report shows smaller number of players consolidating market share.

October 30, 2024
EV Charging Segment Finding Its Way

Report says Europe’s EV charging segment is still fragmented, while consolidation has picked up steam in North America, where six players dominate.

Credit:

Pexels/Pixabay

2 min to read


The global electric-vehicle charging market is experiencing growing pains, right along with the overall EV industry.

The charging segment has seen the exit of some major players over the past year as the industry tries to find its footing and consolidation takes hold, according to a new report by London-based EV data provider and consultant Rho Motion.

Multiple charging companies have entered bankruptcy or closed shop in North America and in Europe as the segment undergoes a natural consolidation process, the report says. 

“Expectations for the EV market have not panned out as many anticipated just two or three years ago,” it says. “Scaling operations and achieving profitability remains a significant challenge, as building and maintaining charging infrastructure demands substantial upfront investment. For many operators, this has proved too costly, forcing them to reconsider their position in the market.”

Though EV adoption increased in the years after the Covid pandemic, it has now slowed, along with charging equipment demand, Rho Motion said.

It cited several high-profile EV charging company failures, including Australia-based DC charger maker Tritium. Founded in 2001, the company went bankrupt and was acquired this year by India-based Exicom.

Europe’s EV charging segment is still fragmented, while consolidation has picked up steam in North America, where six players dominate, the report says.

“The country has a relatively high EV to charger ratio when compared to European nations, suggesting that there is still room for smaller operators to establish a foothold,” the report says, referring to the U.S. “However, political uncertainty in the U.S. and uncertainty in the EV market can leave players unwilling to invest and expand networks in the market.

LEARN MORE: EV Charger Solution Said to Work for All Models

More Industry

Vintage convertible driving along a desert highway, capturing the freedom and cultural impact of early American car travel.
IndustryJanuary 1, 2026

Driving America Forward

As America turns 250, explore how the automotive industry shaped jobs, culture, innovation, and mobility from Detroit assembly lines to today’s EV era.

Read More →
Industryby StaffDecember 23, 2025

Black Book: Weekly Market Update

Despite the week's softening conditions, the market analyst said demand for used vehicles showed in competitive bidding for newer units in better condition.

Read More →
Product & Technologyby Lauren LawrenceDecember 23, 2025

In-Vehicle AI Predicted to Spike

Frost & Sullivan expects a $238 billion market opportunity for the technology in automobiles by 2030 as AI applications shift to more mass-market applications.

Read More →
Ad Loading...
Industryby Hannah MitchellDecember 23, 2025

December Doldrums

A consumer index finds continued declines in both outlook and current conditions sentiment across nearly all demographics as big-ticket spending plans fall.

Read More →
Industryby StaffDecember 17, 2025

A Jolly Holiday Season From BBM to our Audience

The editorial team wishes you a respite from your labors and a new year full of success.

Read More →
electric vehicles charging at a station
Industryby Lauren LawrenceDecember 17, 2025

Gas Drivers Least Likely to Shop Electric

Non-EV drivers show a decreased interest in future EV buying, according to CDK.

Read More →
Ad Loading...
Industryby StaffDecember 16, 2025

Black Book: Weekly Market Update

Some segments fared better than others last week, one in particular experiencing sharp value declines.

Read More →
electric vehicle charging on tan background
Salesby Lauren LawrenceDecember 15, 2025

U.S. EV Sales Increased in November

Following October’s steep drop, consumers showed renewed interest.

Read More →
Industryby Hannah MitchellDecember 12, 2025

Used Market Getting Love

Stubborn affordability pressures kept its sales brisk in November.

Read More →
Ad Loading...
AI hand and human hand shaking hands
Product & Technologyby Lauren LawrenceDecember 11, 2025

AI Can Enhance Dealer Ops

Personalized messaging is increasing appointment conversions by 26%, Cox Automotive says.

Read More →