TORRANCE, Calif. — The publishers of Auto Dealer Today have announced the winners of the 2022 Dealers’ Choice Awards. Now in its 18th year, the program was designed to recognize the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 40-category online survey.
Invitations to vote and a shareable link were sent to readers of ADT and F&I and Showroom; completed surveys were spot-checked for veracity. Voting was open throughout the months of June and July. Each voter was asked to manually enter their provider’s company name in at least five categories, then score that provider on quality, value, customer service, and whether they would recommend them to another dealer.
The top three companies that exceeded each category’s average score were awarded first-place Diamond, second-place Platinum, and third-place Gold honors.
“With each year we see long-time winners maintaining their stature, as well as new front-runners entering the scene,” said David Gesualdo, president of Bobit’s Dealer Group. “We owe a great deal of gratitude to our readers for casting their votes and building a powerful new roster of winners for the 2022 Dealers’ Choice Awards.”
The winners of the 2022 Dealers’ Choice Awards are:
New Vehicle Leads
Diamond: Digital Air Strike
Platinum: Dealer.com
Gold: Cars.com
Used Vehicle Leads
Diamond: Cars.com
Platinum: Car Guru
Gold: CarsDirect
Digital Marketing
Diamond: Digital Air Strike
Platinum: Dealer.com
Gold: ELead1One
F&I Product Marketing
Diamond: iA American Warranty Group
Platinum: APC
Gold: RoadVantage
Digital Sales and F&I
Diamond: Axiom
Platinum: Darwin Automotive
Gold: AutoFi
Mobile Media
Diamond: Dealer.com
Platinum: Digital Air Strike
Gold: Dealer Synergy
Social Media Management
Diamond: Digital Air Strike
Platinum: Ally
Gold: Naked Lime
Reputation Management
Diamond: Dealer Rater
Platinum: Digital Air Strike
Gold: Dominion Dealer Services
Direct Marketing
Diamond: APC
Platinum: Dealer Wizard by iA American Warranty Group
Gold: ProMax
Virtual BDC
Diamond: Dealer Rater
Platinum: AllCall
Gold: ELead1One
Inventory Management
Diamond: vAuto
Platinum: DealerSocket
Gold: MAXDigital
Hiring and Recruitment
Diamond: GSFSGroup
Platinum: AutoPeople
Gold: AutoCareersOnline
Sales Training
Diamond: Vanguard Dealer Services
Platinum: Assurant
Gold: Brown & Brown Dealer Services
F&I Training
Diamond: Reahard & Associates
Platinum: Brown & Brown Dealer Services
Gold: GSFSGroup
Gold: Vanguard Dealer Services
F&I Product Training
Diamond: iA American Warranty Group
Platinum: RoadVantage
Gold: Assurant
Online Training
Diamond: Reahard & Associates
Platinum: Mosaic Compliance Services
Gold: iA American
Special Finance Training
Diamond: NCM Associates
Platinum: Assurant
Gold: DealerStrong
Compliance Training
Diamond: Mosaic Compliance Services
Platinum: Brown & Brown Dealer Services
Gold: Automotive Compliance Education
Service Training
Diamond: iA American Warranty Group
Platinum: DealerPro
Gold: Assurant
Service Retention
Diamond: Car RX by Connected Dealer Services
Platinum: Maximus Auto Group
Gold: SAVY
Post-Sale Customer Retention
Diamond: APC
Platinum: Maximus Auto Group
Gold: Strategic DX
F&I Products
Diamond: RoadVantage
Platinum: National Auto Care
Gold: CNA National
Gold: ECP
Appearance Protection (Chemical)
Diamond: ECP
Platinum: Portfolio
Gold: Cal Tex
Appearance Protection (Dent & Ding)
Diamond: Nobilis/Dent Zone
Platinum: Sonsio
Service Contracts
Diamond: CNA National
Platinum: RoadVantage
Gold: GSFSGroup
Service Contracts Reinsurance
Diamond: Portfolio
Platinum: CNA National
Gold: iA American Warranty Group
Dealer Owned Warranty Company
Diamond: DOWC
Platinum: Protective
Gold: RoadVantage
F&I Desking Software
Diamond: Dealertrack
Platinum: Reynolds and Reynolds
Gold: CDK Global
F&I Technology
Diamond: The Impact Group
Platinum: Axiom
Gold: StoneEagle
Vehicle Tracking
Diamond: Synchronize
Platinum: Elo GPS by Connected Dealer Services
Gold: LoJack
CRM
Diamond: Reynolds and Reynolds
Platinum: ProMax
Gold: ELead1One
DMS
Diamond: Reynolds and Reynolds
Platinum: Dealertrack
Gold: CDK
Data Mining
Diamond: Dealer Wizard by iA American Warranty Group
Platinum: Dominion Dealer Solutions
Gold: AutoAlert
Reporting Systems
Diamond: StoneEagle
Platinum: MaximTrak
Gold: AutoMate
Online Auction
Diamond: Ally SmartAuction
Platinum: eBayMotors
Gold: Manheim
Traditional Auction
Diamond: Manheim
Platinum: ADESA
Gold: America’s Auto Auction
Prime Non-Captive Finance Company
Diamond: Ally
Platinum: CapitalOne
Gold: Chase
Subprime Finance Company
Diamond: Regional Acceptance
Platinum: Capital One
Gold: Credit Acceptance
Biweekly Payments
Diamond: SMART Payment Plan
Platinum: PriorityPay Plus
Gold: AutoPayPlus
F&I Financing
Diamond: Line\5
Platinum: Zero Plan by Universal Lenders
Gold: PayLink
Video Messaging
Diamond: Digital Air Strike
Platinum: CoVideo
Gold: truvideo
