MenuMENU
SearchSEARCH

Auto Buyer Budgets Keep Expanding

Q3 data find new records as consumers squeezed tighter

October 7, 2025
Auto Buyer Budgets Keep Expanding

More auto consumers are agreeing to $1,000 or higher monthly payments, those financing used units hitting a new record in the third quarter.

Credit:

Pexels/RDNE Stock Project

2 min to read


Auto buyers are stretching their budgets to new limits as third-quarter data show extended efforts to squeeze in both new and used vehicle purchases.

Persistent affordability challenges brought some new records in multiple metrics, including down payments and used-vehicle monthly payments, while other categories remained at extremes, Edmunds research found.

The auto data provider said down payments on vehicle purchases fell to their lowest point in about four years as consumers signed for extended loan terms to bear the cost over time. The average new-vehicle down payment for the quarter fell to $6,020, down 6% quarter-over-quarter and 9% year-over-year to its lowest level since the fourth quarter of 2021.

Extra-high monthly payments held firm for new vehicles as 19% of financed buyers agreed to $1,000 or higher terms, reflecting a record set in the second quarter, Edmunds said, while $1,000-plus used-vehicle payments reached a new high of 6%.

Meanwhile, 22% of new-auto loans spanned seven years or more, flat quarter-over-quarter but up from about 19% a year earlier, according to the company’s data. The average amount financed rose about 1% quarter-over-quarter and 5% year-over-year to $42,647.

Still, new units would appear to be consumers’ best value for now, Edmunds suggested. Among current options, though, it noted minimal difference in annual percentage rates and discounts between 2025 and 2026 units.

“… compared to the near-new market, where inventory has been constrained by lean pandemic-era sales and reduced leasing activity, new vehicles seem to have emerged as the more compelling option,” said Edmunds Head of Insights Jessica Caldwell in the third-quarter report. 

“With the potential for lower APRs and tariff-related price increases yet to materialize in any meaningful way, shopping for a new vehicle may have felt like the smarter play in Q3 — and could have given the new-car market a modest boost."

DIG DEEPER: Consumers More Wary of Conditions

More Industry

Vintage convertible driving along a desert highway, capturing the freedom and cultural impact of early American car travel.
IndustryJanuary 1, 2026

Driving America Forward

As America turns 250, explore how the automotive industry shaped jobs, culture, innovation, and mobility from Detroit assembly lines to today’s EV era.

Read More →
Industryby StaffDecember 23, 2025

Black Book: Weekly Market Update

Despite the week's softening conditions, the market analyst said demand for used vehicles showed in competitive bidding for newer units in better condition.

Read More →
Product & Technologyby Lauren LawrenceDecember 23, 2025

In-Vehicle AI Predicted to Spike

Frost & Sullivan expects a $238 billion market opportunity for the technology in automobiles by 2030 as AI applications shift to more mass-market applications.

Read More →
Ad Loading...
Industryby Hannah MitchellDecember 23, 2025

December Doldrums

A consumer index finds continued declines in both outlook and current conditions sentiment across nearly all demographics as big-ticket spending plans fall.

Read More →
Industryby StaffDecember 17, 2025

A Jolly Holiday Season From BBM to our Audience

The editorial team wishes you a respite from your labors and a new year full of success.

Read More →
electric vehicles charging at a station
Industryby Lauren LawrenceDecember 17, 2025

Gas Drivers Least Likely to Shop Electric

Non-EV drivers show a decreased interest in future EV buying, according to CDK.

Read More →
Ad Loading...
Industryby StaffDecember 16, 2025

Black Book: Weekly Market Update

Some segments fared better than others last week, one in particular experiencing sharp value declines.

Read More →
electric vehicle charging on tan background
Salesby Lauren LawrenceDecember 15, 2025

U.S. EV Sales Increased in November

Following October’s steep drop, consumers showed renewed interest.

Read More →
Industryby Hannah MitchellDecember 12, 2025

Used Market Getting Love

Stubborn affordability pressures kept its sales brisk in November.

Read More →
Ad Loading...
AI hand and human hand shaking hands
Product & Technologyby Lauren LawrenceDecember 11, 2025

AI Can Enhance Dealer Ops

Personalized messaging is increasing appointment conversions by 26%, Cox Automotive says.

Read More →