MenuMENU
SearchSEARCH

Auto Safety Awards Get Harder to Win

IIHS increases requirements for its top awards in challenge to automakers to increase backseat, pedestrian safety.

February 28, 2024
Auto Safety Awards Get Harder to Win

IIHS said it’s challenging brands to increase back-seat safety and improve pedestrian crash-avoidance technology to get its top awards.

Credit:

IMAGE: Pexels/Brett Sayles

1 min to read



An automotive safety tester said it’s raising the threshold that automakers must achieve to win its top safety vehicle award.

The Insurance Institute for Highway Safety said it’s challenging brands to increase back-seat safety and improve pedestrian crash-avoidance technology in order to qualify for its Top Safety Pick awards.

Even with the increased standards, it said 22 models qualify for the top awards this year.

The nonprofit organization added a criteria this year after already toughening awards requirements last year.

“This year’s winners are true standouts, offering the highest level of protection for both vehicle occupants and other vulnerable road users,” said President David Harkey in a press release.

With the new requirement part of the consideration, Hyundai took the most 2024 safety awards, winning 16 Top Safety Pick and Top Safety Pick+ nods, followed by Toyota 13, and Mazda with six.

IIHS said small and midsize sports-utility vehicles tied for the most top awards.

DIG DEEPER: Automatic Braking Systems Not Surefire


More Awards

yellow background with awards trophy and confetti
Awardsby Lauren LawrenceDecember 10, 2025

Time Dealer of the Year Nominees Named

Forty-seven dealers are in the running this year.

Read More →
Blue Ford F-150 Lightning driving down the road in front of shops
Industryby Lauren LawrenceNovember 21, 2025

U.S. News Adds EVs to Best Vehicle Rankings

Honda wins fifth straight best car brand nod

Read More →
Awardsby Hannah MitchellOctober 28, 2025

Automakers Take Home Safety Awards

Tweaks to models put them over the top while others miss out due to substandard crash test results

Read More →
Ad Loading...
Industryby StaffSeptember 10, 2025

Spectrum Automotive Declares National Sector Observance

First National Automotive Industry Day will be marked on Oct. 1

Read More →
Awardsby Hannah MitchellJuly 31, 2025

Penn., Utah Auto Dealers Get AAA Nods

Annually bestowed awards recognize stores’ auto-repair excellence.

Read More →
A man in a blue suit and glasses stands indoors near a railing, smiling, with large windows and natural light in the background.
Awardsby StaffJuly 29, 2025

Automotive Amplifiers Contest Finalists Named

Reynolds chose five from among the contenders in the 2025 contest, each bringing forward innovative solutions to key dealership challenges. Winners will be named Aug. 19 in Dallas.

Read More →
Ad Loading...
Awardsby Hannah MitchellJuly 24, 2025

Two Models Win Safety Awards

Three others fail to place after crash testing, headlight and crash-prevention evaluations of 2025 vehicles.

Read More →
AwardsJuly 23, 2025

5 Industry Legends Join F&I Hall of Fame

The second annual induction recognized luminaries who helped advance F&I training, production, compliance, agency-building and product development.

Read More →
Industryby Hannah MitchellJuly 22, 2025

Volvo Celebrates U.S. Birthday

Brand marketed around safety tells its American story while soliciting consumers’ own Volvo journeys.

Read More →
Ad Loading...
Industryby Hannah MitchellJuly 21, 2025

Kia Honored for Auto Designs

Five awards recognize concept vehicles, including ‘transformer’-type model.

Read More →