West Middlesex, Pa. – Dealer management system (DMS) provider Autosoft Inc. formalized its agreement with ProResponse, a market-leading CRM/ILM provider, to become a partner in Autosoft’s third party integration program, FLEX Connect.

Based in Laurel, Md., ProResponse offers a comprehensive CRM service that helps automotive dealers increase sales and CSI. ProResponse and Autosoft have collaborated for more than a decade, and the new partnership will provide Autosoft customers a prospecting and customer follow-up system for dealerships.

“You don’t need Big Systems to produce Big Results,” said David Goodison, president and CEO, ProResponse. “We believe that our integration will provide Autosoft dealers with the unique set of tools they need in our competitive marketplace to reach their sales goals and take a bite out of the competition.”

“Our FLEX Connect program offers cost-effective, secure integrations to a wide variety of dealership software vendors, so dealers have the flexibility to choose solutions – such as ProResponse – that best suit their business needs,” said Christopher Morris, senior vice president of business development, Autosoft. “We are delighted to have ProResponse join our FLEX Connect program. Their CRM/ILM solution provides our mutual customers a seamlessly integrated tool that helps them sell more cars. Their system optimizes an existing sales force and minimizes the need to have a large budget for traditional media.”