Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

BMW Retakes U.S. Luxury Auto Sales Crown from Mercedes-Benz

January 7, 2015
2 min to read


BMW on Monday regained bragging rights as the top-selling luxury brand in the United States, ending the one-year reign of German rival Mercedes, reported Reuters.


BMW ended with a lead last year of more than 9,000 vehicles over Mercedes-Benz, which in 2013 seized a title BMW had held for the previous two years.

Ad Loading...


The BMW brand sold 339,738 vehicles in the U.S. market last year, a 9.8 percent jump from 2013. BMW's sales growth outpaced the overall U.S. auto market's 5.9 percent increase. Daimler AG's Mercedes-Benz brand showed an increase of 5.7 percent to 330,391 vehicles.


Last year, Mercedes-Benz outsold BMW by about 3,000 vehicles. BMW won the sales crown in 2011 and 2012.


Toyota Motor Corp's Lexus brand narrowed the gap on the two German brands, but remained in third last year with 311,389 vehicles, up 13.7 percent.


From 2000 to 2010, Lexus was the luxury sales leader, but the two German brands jumped the Japanese brand in 2011 when a damaging earthquake and tsunami struck Japan.


Volkswagen AG's Audi brand overtook General Motors Co's Cadillac for fourth place. Audi's sales of 182,011 were up 15.2 percent while Cadillac sales fell 6.5 percent to 170,750 vehicles.

Ad Loading...


Honda Motor Co's Acura brand showed a 1.5 percent gain in the year to 167,843 vehicles, followed by Nissan Motor Co's Infiniti at 117,300 vehicles, up 0.8 percent.


In eighth place but gaining was Lincoln, the Ford Motor Co luxury brand that a couple of decades ago was the luxury market leader. Lincoln's sales rose 15.6 percent in the year to 94,474 vehicles.

More Industry

F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Lauren LawrenceFebruary 24, 2026

China Leads Battery Production

Between 2020 and 2025, gigafactory capacity grew six-fold and is set to grow another 118% by 2030, according Benchmark data.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Ad Loading...
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →
Salesby Hannah MitchellFebruary 19, 2026

Auto Sales Still Sluggish

February forecast has new-vehicle deliveries still off from last year at this time amid high prices and vanished EV incentives. But J.D. Power sees business picking up from here as automakers target growth.

Read More →
Industryby Hannah MitchellFebruary 18, 2026

EVs Bring Most Satisfaction to Date

Study finds that adopters are true believers and that their satisfaction with the vehicles is growing, including for public charger experience, despite pullback of federal incentives.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 17, 2026

Auto Manufacturing Drives Economic Growth

The sector generates over $64 billion in annual economic impact in South Carolina, making it the largest and fastest-growing manufacturing subsector in the state.

Read More →