Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

CEO Barra Leans on Small Circle of GM Veterans

May 1, 2014
3 min to read


Via Reuters


In the midst of General Motors Co's biggest crisis since bankruptcy, new Chief Executive Mary Barra is turning to an inner circle dominated by company "lifers," believing the team is up to handling a massive recall and reinvigorating the company without much outside help, former and current GM executives say.

Ad Loading...


Barra's every move is being dissected in the wake of the recall of 2.6 million cars for an ignition switch defect linked to at least 13 deaths.


One question is whether the "New GM" that emerged from bankruptcy in 2009 is a different company from the old one.


Barra's inner circle includes one relative newcomer, and GM has hired three outside consultants for help with the switch crisis, but most of her core team, like Barra, are long-time GM veterans.


Products chief Mark Reuss may be her closest ally, even though the two vied to become CEO, according to a consensus of eight current and former executives, who asked not to be identified. He's a "car guy" and she's a "car gal," an accolade in Detroit for true driving enthusiasts.


The second close advisor is chief counsel Michael Millikin, who has risen in influence as he has helped guide the company's guarded response to the ignition switch defect. He is co-leading the internal probe of the switch.

Ad Loading...


GM declined to comment on Barra's closest team.


Barra has said she meets with her team daily by phone or in person. She also makes nearly daily calls to non-executive Chairman Tim Solso, the 67-year-old former Cummins (CMI.N) CEO, who was chosen by the board as chair at the same time Barra was named CEO, in order to mentor her. Solso is not part of the core team running the company's day-to-day operations, though.


When Barra, 52, went to Congress for a grilling, Milliken and Reuss sat behind her as she repeatedly apologized, promised to take care of customers and offered limited details of what actually happened.


The inner team is rounded out by Human Relations head John Quattrone, Alan Batey, the company's point person with U.S. dealers, and former Wall Street banker Dan Ammann, who as chief financial officer reworked the company's opaque financial systems after bankruptcy. All of the five but Ammann have been at GM for more than three decades.


"She's not looking for personal advisors who would be separate from the management team," said a person familiar with GM's operations. Barra, a 34-year GM veteran, believes that looking outside the GM executive ranks and board room is not necessary, given the management team's crisis experience surviving the U.S. economic meltdown in 2008 and the company's bankruptcy the following year, the person added. Most have worked around the world for GM.


More Industry

Showroomby Lauren LawrenceMarch 4, 2026

Used-Vehicle Program Aims to Draw More Buyers

GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.

Read More →
Industryby Hannah MitchellMarch 3, 2026

Auto Dealers Cautiously Hopeful

Though traffic and profits were down in the first quarter, normally optimistic franchisees and independents saw dim current conditions while holding out visions of healthy spring sales.

Read More →
Industryby StaffMarch 3, 2026

Black Book: Weekly Market Update

Conversions picked up last week at wholesale vehicle auctions, according to the market observer, as the spring shopping season appeared to begin.

Read More →
Ad Loading...
white Audi car in a service bay
Industryby Lauren LawrenceMarch 3, 2026

Recall Service Reaches Milestone

Eight state DMVs participate in the Vehicle Recall Search Service created by Carfax and the Alliance for Automotive Innovation to reduce the number of unaddressed vehicle recall repairs.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Meet the Editor: Hannah Mitchell

A longtime newspaper journalist, Bobit Dealer Group's editor was raised on news back in the South. Now she brings that news-hound ethic to our four auto retail magazines.

Read More →
Summit Updatesby StaffMarch 2, 2026

Enhance Your Dealer's F&I Workflow at Agent Summit

This session is designed to equip general agents with actionable strategies that can help their dealers enhance the efficiency of financial services managers.

Read More →
Ad Loading...
Industryby Hannah MitchellMarch 2, 2026

Auto Brands Hold the Line on Retention

A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.

Read More →
two people shaking hands in front of a new car that says Smarter Deals Ahead
IndustryMarch 1, 2026

The State of M&A in the F&I Sector and What to Expect in 2026

Providers and administrators should clearly and credibly communicate their experiences since their numbers will draw more scrutiny this year.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 24, 2026

China Leads Battery Production

Between 2020 and 2025, gigafactory capacity grew six-fold and is set to grow another 118% by 2030, according Benchmark data.

Read More →