Chrysler will now offer F&I products under the Mopar Vehicle Protection brand, which replaces Chrysler Group Service Contracts. The transformation began on Oct. 1 with a new name and logo. Officials said the changes reflect the continuing integration of Chrysler Group’s parts, service and customer care operations under the Mopar brand.
“Mopar’s mission today is to fully support all of Chrysler’s brands by providing every customer with an exceptional after-sales experience,” Chrysler states on its website. “Mopar will continue to offer cutting-edge technology, innovative products, authentic, quality-tested parts and high-quality customer service.”
The Web site promised owners of Chrysler Group service contracts that service will remain uninterrupted during the transition. The company also is offering one-year extensions to qualified plan owners.
Mopar, in its 75th year of service, is now the source of parts and accessories for Chrysler Group and FiatSpA brands. Mopar parts are unique in that they are engineered by the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat SpA vehicles.
