Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

Chrysler Global Sales Increase of 11 Percent in May Is Below Marchionne's Target

June 8, 2011
2 min to read


Chrysler Group LLC, the U.S. automaker operated by Fiat SpA, said global automobile sales in May rose 11 percent from a year earlier, trailing the goal Chief Executive Officer Sergio Marchionne set for 2011.


Global deliveries climbed to 160,144 last month, Auburn Hills, Michigan-based Chrysler said in an e-mail. Worldwide sales this year through May rose 17 percent to 714,403, trailing the 32 percent growth rate Marchionne targeted for this year, reported Bloomberg.

Ad Loading...


A global economy reeling from Japan's record earthquake in March and political turmoil in the Middle East may have slowed Chrysler's growth from its plan at the start of the year, Rebecca Lindland, an analyst with IHS Automotive, said today in an interview.


“Forecasts that were put out at the beginning of the year were really based on an economy that was expected to improve more than it has not only in the U.S. but on a global basis,” said Lindland, who’s based in Lexington, Massachusetts.


Marchionne yesterday named Reid Bigland head of U.S. sales and the Dodge brand. He takes on the new duties in addition to his previous role as head of Chrysler’s Canada operations.


Marchionne is pushing Chrysler to sell 2 million vehicles this year and turn its first annual net profit since emerging from bankruptcy reorganization in 2009.


“I think we’re going to sell 2 million cars this year,” Marchionne told reporters last week while visiting a Chrysler plant in Toledo, Ohio. “That’s what I want to sell.”

Ad Loading...


While Marchionne said he isn’t sure if the market will strengthen in June, he said industry sales may improve in the following months.


“You can never rule out Marchionne meeting his goals because he manages to pull off magic every day it seems,” Lindland said. “But that’s definitely going to be a challenge. He’s not getting any help from outside influences.”


Sales outside of North America rose 17 percent to 14,566 in May, Ralph Kisiel, a Chrysler spokesman, said in an e-mail yesterday. That’s faster than the 8.7 percent gain in non-North America sales the company posted in April.


Sales in Canada rose 17 percent last month to 24,406 while deliveries in Mexico fell 7.3 percent to 5,809, he said. The company previously reported U.S. sales rose 10 percent to 115,363 in May.

More Industry

Showroomby Lauren LawrenceMarch 4, 2026

Used-Vehicle Program Aims to Draw More Buyers

GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.

Read More →
Industryby Hannah MitchellMarch 3, 2026

Auto Dealers Cautiously Hopeful

Though traffic and profits were down in the first quarter, normally optimistic franchisees and independents saw dim current conditions while holding out visions of healthy spring sales.

Read More →
Industryby StaffMarch 3, 2026

Black Book: Weekly Market Update

Conversions picked up last week at wholesale vehicle auctions, according to the market observer, as the spring shopping season appeared to begin.

Read More →
Ad Loading...
white Audi car in a service bay
Industryby Lauren LawrenceMarch 3, 2026

Recall Service Reaches Milestone

Eight state DMVs participate in the Vehicle Recall Search Service created by Carfax and the Alliance for Automotive Innovation to reduce the number of unaddressed vehicle recall repairs.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Meet the Editor: Hannah Mitchell

A longtime newspaper journalist, Bobit Dealer Group's editor was raised on news back in the South. Now she brings that news-hound ethic to our four auto retail magazines.

Read More →
Summit Updatesby StaffMarch 2, 2026

Enhance Your Dealer's F&I Workflow at Agent Summit

This session is designed to equip general agents with actionable strategies that can help their dealers enhance the efficiency of financial services managers.

Read More →
Ad Loading...
Industryby Hannah MitchellMarch 2, 2026

Auto Brands Hold the Line on Retention

A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.

Read More →
two people shaking hands in front of a new car that says Smarter Deals Ahead
IndustryMarch 1, 2026

The State of M&A in the F&I Sector and What to Expect in 2026

Providers and administrators should clearly and credibly communicate their experiences since their numbers will draw more scrutiny this year.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 24, 2026

China Leads Battery Production

Between 2020 and 2025, gigafactory capacity grew six-fold and is set to grow another 118% by 2030, according Benchmark data.

Read More →