MenuMENU
SearchSEARCH

Consumers Still in Sticker Shock

New-vehicle loans out of reach for many as others take on marathon terms that could put them under water.

October 2, 2024
Consumers Still in Sticker Shock

New loans with monthly payments of at least $1,000 made up 17% of new-vehicle loans in a six-quarter trend.

Credit:

Pexels/Erick Marynowski

1 min to read


New-vehicle auto finance conditions continued to dog consumers in the third quarter with daunting affordability conditions.

High vehicle prices and interest rates kept coupling to push many consumers into overly long loan terms, according to Edmunds, which said 69% of new-vehicle loans had 60-month-plus terms in the quarter, continuing this year’s trend. In fact, it said, 84-month terms are steadily increasing, up from 17% in the second quarter to 18%.

"Longer loan terms might make monthly payments more palatable for consumers, but the harsh reality is that most Americans don't want to keep their vehicle for seven years," said Edmunds Director of Insights Ivan Drury. "Simply put, longer loan terms put car owners at greater risk of rolling negative equity into their next auto loan."

New loans with monthly payments of at least $1,000 made up 17% of new-vehicle loans in a six-quarter trend, Edmunds said. 

In an August Edmunds survey, 62% of respondents said they’ve delayed buying a new car due to high interest rates. Though the Federal Reserve made a big cut to rates in September, the effect will take time to trickle down to auto loans. The average annual percentage rate was flat in the third quarter at 7%, Edmunds said.

DIG DEEPER: Is the Death Knell Being Sounded for Dealer Financing?

More Industry

Industryby StaffJanuary 6, 2026

Black Book: Weekly Market Update

The market analyst is preparing its 2026 forecast but expects a generally strong year based on observed late 2025 activity.

Read More →
gray Ford F-150 parked outside
Industryby Lauren LawrenceJanuary 6, 2026

Ford Holds Best-Seller Status in Used Market

The Detroit-area automaker's F-150 remains the No. 1 used vehicle and the best-selling used truck on the market, but it's falling in popularity on a state-by-state basis.

Read More →
Industryby Hannah MitchellJanuary 6, 2026

2026 Forecast Partly Cloudy

Cox Auto projects a modest fall from last year’s roller coaster sales that were sparked partly by consumers beating policy-powered prices. More volatility could be on the horizon.

Read More →
Ad Loading...
Protective Life Corporation building
Industryby StaffJanuary 6, 2026

Protective Expands Reach With F&I Acquisition

Protective Life Corp. closed its acquisition of F&I company Portfolio Holding Inc., expanding its Asset Protection Division across the automotive, RV, power sports and marine sectors.

Read More →
Vintage convertible driving along a desert highway, capturing the freedom and cultural impact of early American car travel.
IndustryJanuary 1, 2026

Driving America Forward

As America turns 250, explore how the automotive industry shaped jobs, culture, innovation, and mobility from Detroit assembly lines to today’s EV era.

Read More →
Industryby StaffDecember 23, 2025

Black Book: Weekly Market Update

Despite the week's softening conditions, the market analyst said demand for used vehicles showed in competitive bidding for newer units in better condition.

Read More →
Ad Loading...
Industryby Lauren LawrenceDecember 23, 2025

In-Vehicle AI Predicted to Spike

Frost & Sullivan expects a $238 billion market opportunity for the technology in automobiles by 2030 as AI applications shift to more mass-market applications.

Read More →
Industryby Hannah MitchellDecember 23, 2025

December Doldrums

A consumer index finds continued declines in both outlook and current conditions sentiment across nearly all demographics as big-ticket spending plans fall.

Read More →
Industryby StaffDecember 17, 2025

A Jolly Holiday Season From BBM to our Audience

The editorial team wishes you a respite from your labors and a new year full of success.

Read More →
Ad Loading...
electric vehicles charging at a station
Industryby Lauren LawrenceDecember 17, 2025

Gas Drivers Least Likely to Shop Electric

Non-EV drivers show a decreased interest in future EV buying, according to CDK.

Read More →