BURLINGTON, Vt. - Dealer.com, a provider of online marketing solutions for the automotive industry, acquired selected assets of Hurley and Frank Industries Inc., a firm that develops, executes and measures social media promotional campaigns. The acquisition closed August 17; terms were not disclosed.

"This strategic acquisition supports our commitment to helping our clients leverage social media to run their dealerships more profitably, while enhancing customer engagement at the same time," said Rick Gibbs, President and Chief Technology Officer, Dealer.com. "The hearforward team's experience developing highly successful and effective social media campaigns is demonstrated by their work with some of the world's most respected brands, and we are excited to bring this expertise in-house to help deliver similar value to our automotive customers."

As part of the transaction, Sean Hurley, Partner and CEO at hearforward, will join Dealer.com as Director, Social and Marketing Analytics.