MenuMENU
SearchSEARCH

DealerSocket’s DealerFire Websites Earn Honda Certification

DealerFire’s website platform is now available through Honda’s Digital Certified Program.

June 29, 2020
DealerSocket’s DealerFire Websites Earn Honda Certification

DealerFire’s website platform is now available through Honda’s Digital Certified Program.

2 min to read


DALLAS – DealerSocket Inc., an SaaS provider to the automotive industry, today announced that its award-winning DealerFire website platform earned acceptance into the Honda Dealer Website Solutions Certified Program. This certification means DealerSocket’s DealerFire website platform is immediately available to Honda’s approximately 1,000 U.S. dealers.

Our DealerFire website platform helps dealers have a seamless shopping experience, the fastest mobile websites in the industry, and more control over their virtual showroom versus any other solution on the market today.

Today’s announcement marks the 20th OEM (Original Equipment Manufacturer) certification for DealerFire, which completed Honda's robust selection process that measured best-in-class services, a national reach, and extensive automotive industry expertise.

“Honda was looking for a cutting-edge website and search engine optimization partner, and they found that with DealerFire,” said Eric Giroux, vice president of product management for DealerSocket’s digital solutions. “Our DealerFire website platform helps dealers have a seamless shopping experience, the fastest mobile websites in the industry, and more control over their virtual showroom versus any other solution on the market today.”

Capable of mobile load speeds of less than one second on 4G and less than three seconds on 3G networks, DealerSocket's DealerFire websites are built on the first platform specifically designed for the automotive retail industry. The result is fully responsive websites optimized for maximum visibility right out of the box.

DealerFire websites feature native mobile functionality for an app-like shopping experience designed to efficiently connect car buyers to the inventory they're looking for with Google-like, search-as-you-type functionality, and a search-by-features module.

For dealers who want more control over their virtual showroom, DealerFire websites tout a robust back-end editing system for do-it-yourself web and landing page creation with no HTML coding required. The platform also offers more than 100 different inventory and incentives modules users can drag and drop onto a page, as well as a set of optimized webpage templates and container themes through DealerFire's new Snapshot Studio.

A winner of 12 Automotive Website Awards, DealerFire also offers a host of digital marketing capabilities, including digital advertising, content development, and social media marketing. 

Read: myKaarma Helps Improve Auto Dealer Tire Sales with TireProfiles, Hunter Engineering, & DealerTire Integrations

More Digital

Digitalby Hannah MitchellDecember 3, 2025

Dealer Credit Service Provider Breached

Hack exposed thousands of dealerships’ customer data

Read More →
Product & Technologyby Hannah MitchellNovember 25, 2025

AI-Guided Car-Shopping Insight

Consumers say they’re using the tech, but many still end up at dealerships to seal the deal.

Read More →
Digitalby Hannah MitchellOctober 29, 2025

Auto Dealers’ Take on AI

Study finds recognition of its usefulness, but franchisers are treading sometimes confusing waters carefully

Read More →
Ad Loading...
Digitalby Hannah MitchellSeptember 5, 2025

Cyber Threats Continue Apace

Hackers, seeing auto retail vulnerabilities in 2024 CDK incident, are taking advantage, data show.

Read More →

More Auto Retailers Would Benefit From Additional Cyber Defense

Despite a major 2024 cyberattack in the industry, many are still vulnerable.

Read More →
Digitalby Hannah MitchellJuly 17, 2025

OEM Sites Get Mixed Marks

Survey shows many don’t pass muster with efficiency-minded shoppers.

Read More →
Ad Loading...
Close-up of a person using a smartphone, holding it with one hand and tapping the screen with the other, wearing a white shirt with blurred outdoor background.
Industryby StaffJuly 17, 2025

Most Vehicle Sales Are Untraceable

Autotrader finds dealers miss key sales, waste ad budgets.

Read More →
Product & Technologyby StaffJune 25, 2025

More Dealers Offer Online Auto Buys

Cox study shows significant shift in post-pandemic years but still says there’s no one right way.

Read More →
Product & TechnologyJune 20, 2025

The Missing Ingredient With Today’s Digital Deal Jackets

Steps that many auto dealers haven’t yet taken boost data security and compliance while building consumer trust.

Read More →
Ad Loading...
DigitalJune 9, 2025

The Real ID Deadline

Challenges auto dealers may still face verifying identities

Read More →