LAKE SUCCESS - DealerTrack AAX, Inc., a subsidiary of DealerTrack Holdings, Inc., announced that it has completed the acquisition of substantially all of the assets of eCarList LLC, a leading provider of inventory management and merchandising solutions for automobile dealerships. The agreement to acquire eCarList was announced on May 25, 2011.

Based in Dallas, eCarList provides a full suite of inventory management and online marketing tools for the retail automotive industry, enabling dealers to appraise, price, and merchandise vehicle inventory online in real-time.

eCarList's solutions and services are now part of the DealerTrack Inventory Solutions Group, which includes inventory management, inventory distribution, vehicle appraisal and pricing tools, mobile software, dealership health reporting, CRM, custom web design, and digital marketing solutions via an integrated Software as a Service (SaaS) platform.

eCarList improves dealership productivity, inventory turn, sales, and profits for its clients by improving and simplifying the way in which inventory is managed, distributed, and viewed by consumers.

Mark F. O'Neil, chairman and chief executive officer of DealerTrack, commented, "The acquisition of eCarList will improve upon our industry-leading inventory management solution to the automotive retail market."

O'Neil continued, "The combination of DealerTrack AAX's analytical and vehicle performance reporting tools along with eCarList's innovative merchandising solutions will help dealerships more effectively market vehicles and improve the profitability of their new and used vehicle sales."

The financial impact of the eCarList acquisition on DealerTrack's 2011 guidance will be provided in conjunction with the release of DealerTrack's results for the second quarter of 2011.