LAKE SUCCESS, N.Y. - DealerTrack Systems, Inc., a subsidiary of DealerTrack Holdings, Inc., provided an update on the success of its OpenTrack program, which gives dealerships and participating third-party solution providers real-time and bi-directional access to data within the DealerTrack Dealer Management System (DMS).
Since its launch last year, the OpenTrack initiative has been received with significant enthusiasm by many of the industry's most prominent technology vendors - over 130 vendors have expressed interest in participating in the program. As a result, solution options featuring seamless, secure integration with the DealerTrack DMS are now available across virtually every segment of dealership operations. To mention just a few, DealerTrack has executed OpenTrack agreements with the following providers:
CRM - DealerSocket, VinSolutions, eLEAD, iMagiclab, The Higher Gear Group
Desking - Advent Resources, ProMax
Menu - MenuVantage, Ristken Software, MaximTrak
Multi-channel marketing - DME, @utoRevenue, DealerMine, Intelligent Automotive Advertising (IAA)
Service appointments - Xtime, AutoEforms, TimeHighway
Of course, the DealerTrack AAX inventory management platform and other DealerTrack solutions are also integrated.
"Our dealers have expressed great support of our OpenTrack strategy and we are working as fast as possible to get all partners connected," said Raj Sundaram, senior vice president, solutions and services group at DealerTrack. "The partners share and support our commitment to creating an effective, easy and affordable integration platform for our mutual dealer customers. OpenTrack clearly substantiates our vision of an open platform approach designed to give dealers the maximum flexibility to use the solutions that best meet their needs."
"The OpenTrack program has enabled us to take our enhanced CRM functionality to a whole new level," said Doug Kinney, CEO of VinSolutions. "Our customers with the DealerTrack DMS can now take advantage of real-time, bi-directional integration made possible by OpenTrack, allowing them to make critical decisions based on the most timely and accurate information available. In addition, the OpenTrack platform has been very easy to work with, and completely reliable from a systems standpoint."
Additionally, some of the nation's leading dealer groups have selected OpenTrack as the integration portal for their proprietary application development. For example, the Rydell Group, which operates 64 dealerships, is using OpenTrack to increase their operational efficiency and profitability. The increased flexibility dealerships get with the OpenTrack solution allows them to use a wide variety of software vendors that meet their specific needs.
