LAKE SUCCESS, N.Y. - DealerTrack, Inc. has entered into an agreement with Experian Automotive to serve as a value-added reseller for Experian's AutoCount market share reports.
AutoCount reports help dealers better understand their markets by identifying top-performing vehicle makes and models (both new and used), emerging sales trends and the lenders that are active in their area. The reports provide detailed information on actual monthly vehicle sales based on unbiased title data from Department of Motor Vehicles registrations. They are an objective source used by auto dealers when evaluating vehicle sales activity and include vital information about dealers, manufacturers, vehicle segments, makes, models and lenders. AutoCount reports can be customized down to the ZIP Code level to give dealers information specific to their market area.
The AutoCount reports are accessed through DealerTrack AAX and complement DealerTrack AAX's new MarketDriver functionality. MarketDriver provides dealers with enhanced insight into their business and information on how they are performing against their local market.
"We are excited to extend our partnership with Experian Automotive and begin selling AutoCount reports to our customers," said Bridget Townsend, general manager of DealerTrack AAX. "The reports provide the data that dealers need to better assess how a vehicle actually performs in their market. When coupled with the additional data from DealerTrack AAX's MarketDriver, which includes not only Internet listings but actual transaction data such as average vehicle profit, it's a powerful combination that provides true insight into vehicles that dealers are considering stocking. With such a complete picture of the market, dealers can make better, more informed inventory decisions that should not only improve turns, but profitability as well."
"With DealerTrack AAX's leading position among inventory management solutions, we are confident this new agreement will bring AutoCount's market reporting intelligence to more dealers than ever before," said Scott Waldron, president of Experian Automotive. "Dealers can now leverage the combined power of DealerTrack AAX and AutoCount data to help them make more profitable used vehicle pricing, sourcing and merchandising decisions."
