ST. LOUIS – Dent Wizard International, the largest provider of vehicle reconditioning services in North America, recently promoted Cory Lyda to vice president of operations. The promotion was effective Jan. 1, 2022. 

In his new role Lyda will serve primarily as the field liaison for the corporation and oversee product-related initiatives. He will continue his role in managing Dent Wizard’s key services, a growing segment of the company’s business. Lyda joined Dent Wizard in 2010 as an interiors repair tech and was promoted to a variety of roles including market manager, district manager and regional operations director in the Mid Atlantic Region. 

“Cory’s broad knowledge and customer focus has earned him the reputation of a true and committed leader,” said Mike Black, Dent Wizard CEO. “He is the personification of the Dent Wizard spirit. I could not be more excited about Cory’s future in his new role.