Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

Economists Predict U.S. Recovery, Auto Sales Surge in 2011

March 30, 2010
3 min to read


NEW YORK - Two leading U.S. economists predict a return to more normal economic conditions by the end of 2010, Automotive News reported.


As a result, they forecast U.S. light-vehicle sales will reach 14 million units in 2011 and grow to old levels of 17 million and above by middecade. However, market share among automakers will remain extremely fluid.

Ad Loading...


“It's a recovery, but it sure doesn't feel like one,” said Nariman Behravesh, chief economist for consultancy IHS Global Insight. “Unemployment is still a big factor, but consumers are spending. First-quarter growth was the best in about three years.”


Driving the recovery will be strong growth in exports as well as capital spending on equipment and high-tech. The main drag is lackluster capital spending on nonresidential construction, and there are worries about short-term commercial real estate exposure, Behravesh said at the NADA/IHS Global Insight Automotive Forum in New York.


However, Behravish added that the odds of a double-dip recession are about the same as a recovery that actually exceeds predictions. Corporations and banks are “sitting on a mountain of cash,” it's just a matter of convincing them to spend and lend it.


Specific to the automotive sector, the sales resurgence will not be driven by a return to the old ways of subprime loans, home equity-driven purchases and an overabundance of cheap leases. Already there is a recovery in delinquency rates.


Rather, the sheer force of demographic trends will trigger a return to more robust sales, said George Magliano, IHS Global Insight director of automotive research.

Ad Loading...


The surging population of Generation Y is just entering a flaccid job market. But once the economy is rolling, by 2013 about 70 to 75 million young consumers will enter the market. In addition, while scrappage demand may not return to high percentages -- thanks to constantly improving quality lengthening the ownership cycle -- there is significant pent-up demand that will see more replacement purchases in the near term, Magliano said.


So, who will provide consumers with loans? Already, commercial banks have become very aggressive in auto loan lending, and the industry should look for an increase in zero percent financing, Magliano said.


“We've frozen the subprime buyer out of our marketplace,” Magliano said. “We're never going to get back to the approval rates in 2005 and 2006. First we need jobs, then we can get a little bit looser on the credit.”


In terms of market share, IHS predicts GM, Ford and Toyota will collide at 17 percent share; Honda will grow to 12 percent; and Hyundai-Kia, Nissan and Chrysler will be in the 7 percent range.


But these share numbers are in flux, Magliano said, notably because “nobody has captured the younger generation yet.”

More Industry

F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Lauren LawrenceFebruary 24, 2026

China Leads Battery Production

Between 2020 and 2025, gigafactory capacity grew six-fold and is set to grow another 118% by 2030, according Benchmark data.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Ad Loading...
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →
Salesby Hannah MitchellFebruary 19, 2026

Auto Sales Still Sluggish

February forecast has new-vehicle deliveries still off from last year at this time amid high prices and vanished EV incentives. But J.D. Power sees business picking up from here as automakers target growth.

Read More →
Industryby Hannah MitchellFebruary 18, 2026

EVs Bring Most Satisfaction to Date

Study finds that adopters are true believers and that their satisfaction with the vehicles is growing, including for public charger experience, despite pullback of federal incentives.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 17, 2026

Auto Manufacturing Drives Economic Growth

The sector generates over $64 billion in annual economic impact in South Carolina, making it the largest and fastest-growing manufacturing subsector in the state.

Read More →