WESTERVILLE, Ohio — TecAssured LLC announced the addition of Sherry Etheridge as director of client relations. Executives said Etheridge will be heading up all client support efforts, including customer service, operational support, and onboarding of new clients.
“I am excited to join the TecAssured team and be a part of such a rapidly growing company with so much to offer,” said Etheridge. “This is an amazing opportunity to apply my business knowledge, and years of industry experience, and play a pivotal role in their continued expansion and success.”
Ad Loading...
Etheridge brings experience in operations in the automotive aftermarket product space, most recently as a product and program analyst for a leading F&I product administrator. She has also worked at BMW Financial Services and Fidelity Investments in other operations, client relations, and support roles.
“We are excited to welcome Sherry to TecAssured,” said Joseph Pesce, CEO of TecAssured. “We have grown exponentially in the past year and her position will have an immediate impact for our clients and partners. With Sherry onboard, and her specialized experience, TecAssured can expand client services and help us continue to manage this growth.”
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.
