MenuMENU
SearchSEARCH

Ferrari Calls Cryptocurrency Foray a Success

Carmaker will add the payment options in its European dealerships this month after introducing it in the U.S. last year.

July 24, 2024
Ferrari Calls Cryptocurrency Foray a Success

Ferrari says its dealers don't have to deal directlly with cryptocurrency because it's immediately converted to traditional currencies.

Credit:

Pexels/David McBee

1 min to read


After nearly a year of accepting cryptocurrency for car sales in the U.S., Ferrari plans to add the option for European transactions.

The Italian automaker, calling its U.S. cryptocurrency sales successful, said it will extend the alternative currency capability to its European dealers at the end of this month, though it said most there have already added it or are in the process of doing so.

Ferrari started accepting cryptocurrency through U.S. dealers in October. Expanding it to Europe will “support dealers in better addressing the evolving needs of its clients,” it said in a press release on the move.

It said it will extend the capability to yet other countries by the end of the year “where cryptocurrencies are legally accepted."

Ferrari is tapping payment specialists with expertise in cryptocurrency to help it process such transactions. It emphasized that its dealers won’t need to understand the alternative payment method because cryptocurrency payments will immediately be converted to traditional currencies.

“The providers' solutions will also allow for the verification of the source of funds and protect transactions from price fluctuations related to exchange rates,” the company said.

More Industry

Industryby StaffJanuary 6, 2026

Black Book: Weekly Market Update

The market analyst is preparing its 2026 forecast but expects a generally strong year based on observed late 2025 activity.

Read More →
gray Ford F-150 parked outside
Industryby Lauren LawrenceJanuary 6, 2026

Ford Holds Best-Seller Status in Used Market

The Detroit-area automaker's F-150 remains the No. 1 used vehicle and the best-selling used truck on the market, but it's falling in popularity on a state-by-state basis.

Read More →
Industryby Hannah MitchellJanuary 6, 2026

2026 Forecast Partly Cloudy

Cox Auto projects a modest fall from last year’s roller coaster sales that were sparked partly by consumers beating policy-powered prices. More volatility could be on the horizon.

Read More →
Ad Loading...
Protective Life Corporation building
Industryby StaffJanuary 6, 2026

Protective Expands Reach With F&I Acquisition

Protective Life Corp. closed its acquisition of F&I company Portfolio Holding Inc., expanding its Asset Protection Division across the automotive, RV, power sports and marine sectors.

Read More →
Vintage convertible driving along a desert highway, capturing the freedom and cultural impact of early American car travel.
IndustryJanuary 1, 2026

Driving America Forward

As America turns 250, explore how the automotive industry shaped jobs, culture, innovation, and mobility from Detroit assembly lines to today’s EV era.

Read More →
Industryby StaffDecember 23, 2025

Black Book: Weekly Market Update

Despite the week's softening conditions, the market analyst said demand for used vehicles showed in competitive bidding for newer units in better condition.

Read More →
Ad Loading...
Industryby Lauren LawrenceDecember 23, 2025

In-Vehicle AI Predicted to Spike

Frost & Sullivan expects a $238 billion market opportunity for the technology in automobiles by 2030 as AI applications shift to more mass-market applications.

Read More →
Industryby Hannah MitchellDecember 23, 2025

December Doldrums

A consumer index finds continued declines in both outlook and current conditions sentiment across nearly all demographics as big-ticket spending plans fall.

Read More →
Industryby StaffDecember 17, 2025

A Jolly Holiday Season From BBM to our Audience

The editorial team wishes you a respite from your labors and a new year full of success.

Read More →
Ad Loading...
electric vehicles charging at a station
Industryby Lauren LawrenceDecember 17, 2025

Gas Drivers Least Likely to Shop Electric

Non-EV drivers show a decreased interest in future EV buying, according to CDK.

Read More →