SCOTTSDALE, Ariz. — Fidelis PPM, a CU Direct company, announced that its retention-building prepaid maintenance software is now integrated into MaximTrak Technologies’ F&I platform.

This integration enables F&I departments using the MaximTrak platform to deliver e-contracting functions between systems, providing dealerships with a paperless solution for presenting, validating, and registering Fidelis products.

“Dealers who offer their customers Fidelis PPM-brand prepaid maintenance programs see first-year customer retention rates of 85% and 65% at year three — with significant growth in customer-pay service revenue as well,” says Ryan Williams, president of Fidelis PPM. “Now, dealers using MaximTrak have a proven customer retention and service revenue program that works even more efficiently and conveniently, and more easily measure results.”

Aside from improving customer service and the presentation of Fidelis’ product programs, the integration will provide users with sale-through performance results through MaximTrak’s reporting tools. Additionally, the connection will eliminate data transfer bottlenecks and delays.

“MaximTrak is the leading digital F&I platform and dealers using it to present products to car buyers consistently show increases in [profit per vehicle retailed] and product penetration,” said Jim Maxim Jr., president of MaximTrak. “We’re excited to now have the Fidelis PPM program integrated with this powerful F&I presentation and sales platform.”