Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

Fifth Third Bank to Cap Dealer Markups

September 29, 2015
3 min to read


WASHINGTON, D.C. — Nearly two months after media outlets reported that Fifth Third Bank was being pressured by the Consumer Financial Protection Bureau (CFPB) to change its dealer markup policies, the finance source has entered into a consent order with the bureau and the Department of Justice (DOJ) related to its auto lending business.


Under the terms of the consent order, Fifth Third Bank will pay $18 million to African-American and Hispanic borrowers who were allegedly harmed by its auto lending policies. According to the bureau, those customers paid, on average, $200 more for auto loans than similarly situated white buyers due to policies that allow dealers to markup up the interest rate on retail installment sales contracts as compensation for arranging financing.

Ad Loading...


Bureau officials noted in a press release Monday that Fifth Third is being credited between $5 million and $6 million toward the $18 million in restitution payments based on remediation it already provided to minority borrowers.


“It is important to understand that Fifth Third is not involved in the transaction between dealers and their customers,” the finance source said in an emailed statement to F&I and Showroom. “… Fifth Third also limits the amount that dealers can earn through dealer markup, and we are further reducing that as a result of this settlement.”


Like Honda Finance Corporation, which agreed to limit dealer markups in July, Fifth Third will cap dealer markups at 1.25% above the buy rate for auto loans with terms of five years or less, and 1% for auto loans with longer terms. The finance source had been monitoring the effect of dealer markups on its auto loan portfolio since 2013, but according to the consent order, it “failed to take timely and adequate action to address markup disparities” it had identified.


“Fifth Third strongly opposes any type of discrimination and has, for many years, monitored for and taken steps to avoid any potential discrimination in its auto finance business, as well as all other areas in which we interact with consumers,” the finance source noted in its statement. During the CFPB and DOJ’s examination period, Fifth Third had limited dealer markup to 175 to 250 basis points with variation based on term, geography and time period.


Information about ethnicity or race is not included on retail installment sales contracts, but the regulators used proxy methodology to determine that Fifth Third purchased “thousands” of contracts involving African-American and Hispanic borrowers. However, based on internal documents it obtained, American Banker reported this month that CFPB officials have acknowledged that the bureau’s methodology often overestimates potential bias, resulting in higher penalties for finance sources cited by the regulator.

Ad Loading...


“Nothing in the American Banker story disputes the existence of discrimination in auto lending, or that minority borrowers have been charged higher interest rates on their loans as a result,” CFPB Spokesperson Samuel Gilford told F&I and Showroom in an email.


Also on Monday, the CFPB and DOJ announced a second action against Fifth Third Bank related to the marketing of its credit card add-on products. The finance source will pay $3 million in restitution to 24,500 customers who were charged a fee for a “debt protection” product without being properly informed of the cost, and a $500,000 penalty.

More Industry

F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Lauren LawrenceFebruary 24, 2026

China Leads Battery Production

Between 2020 and 2025, gigafactory capacity grew six-fold and is set to grow another 118% by 2030, according Benchmark data.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Ad Loading...
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →
Salesby Hannah MitchellFebruary 19, 2026

Auto Sales Still Sluggish

February forecast has new-vehicle deliveries still off from last year at this time amid high prices and vanished EV incentives. But J.D. Power sees business picking up from here as automakers target growth.

Read More →
Industryby Hannah MitchellFebruary 18, 2026

EVs Bring Most Satisfaction to Date

Study finds that adopters are true believers and that their satisfaction with the vehicles is growing, including for public charger experience, despite pullback of federal incentives.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 17, 2026

Auto Manufacturing Drives Economic Growth

The sector generates over $64 billion in annual economic impact in South Carolina, making it the largest and fastest-growing manufacturing subsector in the state.

Read More →