Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

Hyundai Has Big November, Small Inventory

December 2, 2010
1 min to read


SAN DIEGO - Hyundai posted a 45 percent gain in November sales to 40,723 - its best November ever - but its product chief says scant inventories of key models could create customer satisfaction problems.


Mike O’Brien, Hyundai’s vice president of product and corporate planning, told Automotive News that the brand has less than a 20-day supply of the Hyundai Sonata, Tucson and Santa Fe - three of the brand’s best selling-vehicles.

Ad Loading...


“We need to have at least above 30 (days) to have reasonable availability for our customers to find the vehicle they want,” he said at a Hyundai press event here. “So it’s a satisfaction challenge that we need to address.”


For example, even though the new Sonata has been on sale for a full year and 2010 sales will likely hit 200,000 units by year end, Hyundai still only has a 16-day supply.


Hyundai’s plant in Montgomery, Ala., builds the Sonata and recently began producing the new Elantra compact, which is scheduled to go on sale in January.


The plant has an annual capacity of about 400,000 units and has been running nearly full tilt to keep pace with demand for the Sonata. Sales of the Sonata have jumped 65 percent in the first 11 months to more than 180,000.

More Industry

F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Lauren LawrenceFebruary 24, 2026

China Leads Battery Production

Between 2020 and 2025, gigafactory capacity grew six-fold and is set to grow another 118% by 2030, according Benchmark data.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Ad Loading...
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →
Salesby Hannah MitchellFebruary 19, 2026

Auto Sales Still Sluggish

February forecast has new-vehicle deliveries still off from last year at this time amid high prices and vanished EV incentives. But J.D. Power sees business picking up from here as automakers target growth.

Read More →
Industryby Hannah MitchellFebruary 18, 2026

EVs Bring Most Satisfaction to Date

Study finds that adopters are true believers and that their satisfaction with the vehicles is growing, including for public charger experience, despite pullback of federal incentives.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 17, 2026

Auto Manufacturing Drives Economic Growth

The sector generates over $64 billion in annual economic impact in South Carolina, making it the largest and fastest-growing manufacturing subsector in the state.

Read More →