ORANGE COUNTY – Consumers have had to adapt to a rapidly changing market and car buyers in the nation’s showrooms are no exception. Automotive sales training expert and author Joe Verde will outline how to sell to this new buyer during his workshop at the 10th Digital Dealer Conference & Exposition April 19-21 in Orlando, Fla.

The Conference will be held at the Rosen Shingle Creek Resort and Verde will conduct a workshop titled, “The New Basics™ of Selling,” on Tuesday, April 19 from 3pm to 3:50pm in room #123. The workshop is designed to help attendees learn The New Basics™ of selling so they can help their salespeople turn more shoppers into buyers, and ultimately, into loyal repeat customers.

“‘Old school’ selling skills and methods don’t work today – and dealers and managers at Digital Dealer understand this,” said Verde, President, Joe Verde Sales & Management Training, Inc. “The problem is, the term ‘Old School’ now refers to how dealerships were selling and managing just 3 or 4 years ago, not 10 or 20 years ago. Dealerships that implement my new 8-step process will sell more units and with a higher gross profit per vehicle.”

Some of the highlights of Verde’s workshop will include why dealerships need to change how they sell, how customers have changed in the last three years and what The New Basics™ of selling are and why managers and salespeople need to know them.

Convention attendees will also have an opportunity to pick up complimentary copies of Verde’s new book for salespeople, “Earn Over $100,000 Selling Cars – Every Year”, along with his newest book for dealers and managers, “A Dealer’s Guide To Recovery & Growth”.

Last fall’s Digital Dealer Conference in Las Vegas, Nev., drew more than 850 dealership attendees from 48 U.S. states, from Canada, Brazil and the Netherlands. In addition, the 2010 fall conference hosted 70 sessions, including a workshop by Joe Verde.