Norcross, Ga. - EasyCare, an independent provider of automotive ownership benefits, is now accepting entries for its social media campaign, #lovethecarbusiness. The campaign gives a voice to auto industry leaders who make a real difference in their communities every day.
A collection of heartfelt videos is gaining traction within the automotive industry, showcasing the stories of industry insiders who defy the cliché perceptions many people have about the car business. EasyCare launched the video series as part of a social media campaign that calls on anyone who loves the car business to share their story. Those who submit stories to lovethecarbusiness.com will be eligible for prizes, including an all-expense paid trip to The Big Race in Indiana with pit row passes.
The #lovethecarbusiness campaign, which launched in March, has received an overwhelming response from the automotive community. “Some people have negative associations with the car industry. Cars have changed dramatically over the past few years and so have the people that sell them. I want the world to see the wonderful people who work in our business and the reasons they are proud to be part of the industry that has such an impact on so many,” said Tina Whitelaw, executive vice president of strategy, EasyCare, and creator of the #lovethecarbusiness campaign. “It’s been a privilege to create this special place where those affiliated with the car business, whether they’re a dealer, an employee at a dealership or someone who just really loves cars, reflect on what the car business has meant in their lives.”
Khalil Thompson, a video marketing strategist at EasyCare who produced several videos for the campaign, says his favorite aspect of the work has been portraying a softer side of auto dealers that audiences don’t normally see.
“Owning a car dealership is not something which most of us find relatable,” said Thompson. “It’s refreshing and surprising to hear, for example, an auto dealer in Fayetteville, North Carolina, talk about what it’s like to spend his whole life serving United States military personnel and feel an enormous sense of gratitude about it. You don’t see these stories on TV.”
Entries are now being accepted on the campaign website at lovethecarbusiness.com. Prizes will be given away twice per month. Prizes include Shell gas cards, admission to the 2015 The Best Training Day Ever, Motor Trend magazine subscriptions, Top Gear magazine subscriptions, and entrance to the 2014 SEMA Auto Show. Prize winners’ stories will also be portrayed in a video produced by EasyCare’s marketing team. At the end of 2013, the best three videos from the campaign will be selected by EasyCare and submitted to the public for online voting. The contestant whose story is showcased in the winning video will receive an all-expense paid trip to The Big Race in Indiana with pit row passes.
