WAYNE - MaximTrak Technologies, announced the launch of MobileTrak, a fully mobile F&I menu, reporting and e-contracting platform for the Apple iPad and Android devices. MobileTrak enables a completely virtual F&I experience and empowers dealerships with new portable tools to more effectively present products, interact with consumers, and ultimately increase Customer Satisfaction Index (CSI) scores and dealership profitability.

MaximTrak is a systems developer for the retail automotive, motorcycle and powersports finance and insurance industry (F & I).

The entire MaximTrak digital platform can be utilized on iPad and Android devices including the company’s flagship product lines: MenuTrak™ (F&I Sales), Dashboards™ (Enterprise Reporting) and E-Trak™ (e-Business Suite for e-Rating, e-Contracting, e-Signature and e-Remittance).

MobileTrak also eliminates the need for duplicate data entry into multiple systems because of the Certified DMS Integration the Company maintains with all major Dealer Management Systems including Reynolds & Reynolds, ADP, DealerTrack, Auto/Mate, ACS as well as the RouteOne credit application system.

MobileTrak effectively untethers the F&I Manager from his desk, allowing him to operate a virtual office. Utilizing the iPad or Android operating devices, products can be moved in and out of packages, terms and rates can be adjusted in real time, down payments can be increased and products can be discounted.

To assist the F&I manager in presenting product features and benefits, MobileTrak includes a comprehensive suite of interactive Sales Tools for each F&I product sold, as well as statistical and other visual information that can be reviewed with customers.

Real-time reporting is built into MobileTrak, as it includes the MaximTrak Dashboards™ reporting application, which automates the management of the department and provides dealers with real-time sales and performance statistics.

“MobileTrak has taken the interactive nature of sales and menu tools to new level for mobile users in the F&I office,” said Jim Maxim Jr., President of MaximTrak Technologies. “The enhanced connectivity through our F&I Network™ to product providers places real-time rates and quotes right in front of the consumer.

For instance, MobileTrak could get a direct quote from the insurance company or administrator and show it live on the tablet for the consumer to view, purchase and execute a signed contract without having to print forms or go back into a Dealer Management System. There is no need to be in the office any more to sell F&I products; with MobileTrak you can conduct the entire F&I sales process right on the showroom floor.”