MenuMENU
SearchSEARCH

Retailer Launches ‘Micro’ Leases

AutoNation testing six- to 12-month terms in two key US markets.

August 8, 2023
Retailer Launches ‘Micro’ Leases

At lease’s end, the lessee decides whether to extend the micro lease subscription, buy the vehicle or swap it.

Credit:

IMAGE: Pixabay/Raten-Kauf

2 min to read


Vehicle retailer AutoNation is offering consumers what it calls “micro leases” under its Mobility segment.

The leases, currently only available in Southern California and South Florida, can be had for a few as six months and up to 12 months, compared to the traditional 36-month period. AutoNation is marketing them as opportunities for flexibility.

“Life changes pretty fast. Now, your car can keep up,” it says on its website. “Drive it on your terms, with no long-term commitment. So you can change your ride to follow the road – anywhere it takes you.”

Customers pick from among new models. AutoNation runs a “soft credit pull” to determine the lessee’s “subscription budget.” The consumer requests the length of the lease and how many miles he or she will require during the period – 800, 1,000 or 1,200, with overage at 25 cents per mile. The entire process, other than picking up the vehicle at the store, is done online and takes just minutes, AutoNation says.

At lease’s end, the lessee decides whether to extend the micro lease subscription, buy the vehicle or swap it.

“Don’t worry about loans, interest, or depreciation,” AutoNation’s micro lease page says. “You can even test drive your car before you drive off.”

The page gives a cost breakdown based on a 12-month micro lease of a Dodge Challenger: a $2,400 upfront payment, $820 monthly lease payment, and all maintenance included, with a limited warranty.

LEARN MORE: Publics Report Decline in New-Vehicle Gross Profits

More Dealer Ops

Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →
Ad Loading...
Industryby StaffMarch 26, 2025

March New-Vehicle Sales Healthy

Despite incentive spending not keeping pace with deliveries volume, consumers make their purchases ahead of tariffs impact.

Read More →
Product & Technologyby StaffMarch 13, 2025

New DOWC Program Debuts

Hybrid solution combines benefits of reinsurance and dealer-owned warranty companies.

Read More →
Trainingby StaffJanuary 13, 2025

Dealer Survey Finds Anxieties

Kerrigan Advisors poll shows percentage of retailers expecting lower profits, valuations is on the rise.

Read More →
Ad Loading...
Industryby StaffDecember 23, 2024

Calif. Dealer Group Challenges Scout Direct Sales

Says VW unit’s plans to sell directly to consumers violate state law.

Read More →
IndustryNovember 27, 2024

Six Powerful Questions

Take the time to answer these and lay the groundwork for a successful year-end.

Read More →
Dealer OpsOctober 14, 2024

Autumn Analysis

Consider taking the change of the seasons as a cue to evaluate some key operational aspects of the dealership.

Read More →
Ad Loading...
Dealer OpsAugust 20, 2024

Maximizing Revenue Potential

The strategic imperative for auto dealers is to prioritize F&I product sales and wealth-building in challenging times.

Read More →