NORCROSS, Georgia– APCO Holdings, LLC, a leading provider and administrator of automotive F&I products and home to the EasyCare, GWC Warranty and MemberCare brands, announced that Scot Eisenfelder has been named CEO, effective May 1^st, 2021. Eisenfelder joined APCO as Senior Vice President, Strategy and Planning in August 2020.

We have several exciting new initiatives planned, including the expansion of core offerings that will help our customers thrive in a digital retail world.

APCO Holdings’ current Chairman and CEO, Finbarr O’Neill, will assume the position of Executive Chairman. 

“I look forward to continuing the strategic direction that Fin has set here in the last two years,” said Eisenfelder. “We have several exciting new initiatives planned, including the expansion of core offerings that will help our customers thrive in a digital retail world. We will also continue to expand our offerings in the credit union, recreational vehicle and direct to consumer channels.”

O’Neill, 69, will relinquish his role as CEO upon completion of a two-year commitment. As Executive Chairman, O’Neill will oversee strategic direction and senior management development.

“When we recruited Scot to join the board in 2019, we knew he would be an excellent fit at APCO, due to his deep automotive industry experience and keen understanding of the critical role of automotive dealers in the industry. Over the last year he has taken on increasing levels of responsibility, demonstrating at each step he is more than capable of leading APCO to new levels of growth,” said O’Neill.

In his two years as Chairman and CEO of APCO Holdings, O’Neill has helped drive a number of changes including bringing more focus on the core business, shedding extraneous initiatives, upgrading systems, improving processes and preparing for the impact of digital retail on the automotive industry.

Prior to joining APCO Holdings, Eisenfelder was Executive Chairman and CEO of Affinitiv, Inc., a leading provider of data-driven marketing and retention solutions. As Senior Vice President, Strategy at AutoNation, Eisenfelder led significant initiatives to drive retail innovation. He also led JM Family’s dealer software business and was Senior Vice President of Product Management, Strategy and Marketing at Reynolds and Reynolds, delivering profitable growth for both companies. Eisenfelder holds an MBA from the Wharton Business School, graduating with distinction as a Palmer Scholar. He attended Mannheim University in Germany as a Fulbright Scholar and graduated summa cum laude in Economics from Princeton.