Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

South Korean Strikes May Cause Hyundai To Miss Sales Targets

August 30, 2012
2 min to read


SEOUL - According to a report on Reuters, Hyundai Motor may miss its overseas sales target next month because of strikes at its South Korean plants, said a company executive with direct knowledge of the sales.


Workers at Hyundai's South Korean factories, which produce nearly half of its vehicles sold globally, launched a series of partial strikes and refused to do overtime for five days last month and 21 days in August. The walkouts were the first strikes to hit the company in four years. Hyundai may also miss its sales target for its home market in August, said the company executive, who declined to be identified because he was not authorised to speak to the media. The South Korean market accounts for around 15 percent of Hyundai's total sales.

Ad Loading...


But on an annual basis, Hyundai, along with its affiliate Kia Motors, will be able to meet its 2012 sales goal because they can make up lost production with extra work later this year, the company executive said.


"The strike will lead to temporary drops in sales in August and September, although on an annual basis, the sales are expected to be fine," the company executive said, without quantifying the size of the potential declines.


The executive did not disclose the domestic or overseas sales targets for August and September. The company only issues annual targets.


The strikes have resulted in lost production of 74,618 vehicles worth 1.55 trillion Korean won ($1.36 billion) as of Tuesday. The last time there was significant strike action at Hyundai was in 2006 and lost production then cost the company 1.64 trillion won. Hyundai's union will stage another partial strike on Wednesday alongside another round of wage talks with the management.


Hyundai said earlier that its vehicle exports to the United States fell 25 percent in July from the previous month because of strikes at its South Korean factories. "(Hyundai Motor) is short of inventory while Japanese automakers have enough inventory," the source said.

More Industry

F&Iby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Lauren LawrenceFebruary 24, 2026

China Leads Battery Production

Between 2020 and 2025, gigafactory capacity grew six-fold and is set to grow another 118% by 2030, according Benchmark data.

Read More →
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →
Ad Loading...
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
F&Iby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Industryby StaffFebruary 20, 2026

Learn to Manage the Mayhem at Agent Summit

Rob Mancuso – president of Mancuso Automotive – will present a Keynote at the 2026 event.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →
Salesby Hannah MitchellFebruary 19, 2026

Auto Sales Still Sluggish

February forecast has new-vehicle deliveries still off from last year at this time amid high prices and vanished EV incentives. But J.D. Power sees business picking up from here as automakers target growth.

Read More →
Industryby Hannah MitchellFebruary 18, 2026

EVs Bring Most Satisfaction to Date

Study finds that adopters are true believers and that their satisfaction with the vehicles is growing, including for public charger experience, despite pullback of federal incentives.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 17, 2026

Auto Manufacturing Drives Economic Growth

The sector generates over $64 billion in annual economic impact in South Carolina, making it the largest and fastest-growing manufacturing subsector in the state.

Read More →