MenuMENU
SearchSEARCH

Toyota Namesake Sings ICE’s Praises

Now chairman, Toyoda said engines have a place in the move toward carbon neutrality.

January 12, 2024
 Toyota Namesake Sings ICE’s Praises

Company Chairman Akio Toyoda said the company is looking into how ICE engines can be part of the quest toward carbon neutrality.

Credit:

IMAGE: Toyota

2 min to read


Toyota chief Akio Toyoda is again urging the automotive industry to remember other alternatives to electric vehicles in order to cut harmful emissions and said gas-powered models still have a role to that end.

The company released a video of its chairman speaking from the Tokyo Auto Salon 2024 with a New Year greeting and his thoughts on the industry.

Though he stepped down from the company presidency last year, Toyoda discussed other alternative fuels the automaker is pursuing and said gas-powered vehicles still have a place in a healthy mix of fuel options, even waxing poetic about the internal combustion engine.

“Believing that battery electric vehicles do not represent the only way to achieve carbon neutrality, we have been working on hydrogen-engine initiatives since three years ago,” he said in the video.

“… there seem to be cases in which engine-related people cannot borrow money from a bank these days. That should not happen, and I want to do something about it.”

Toyoda said internal-combustion engines can actually help achieve carbon neutrality and that he proposed research and development toward that goal, getting company leadership to sign on.

A little over a year ago, Toyoda, still president at the time, said he was among the “silent majority” of industry executives who were questioning pursuing electric vehicles exclusively. Though the automaker has moved more in the electric direction since he stepped down, it’s not abandoning other alternatives.

“Engines in this day and age? It might sound like we are going backward, but that's not at all the case,” Toyoda said. “Doing so is needed for moving toward the future.

"I love engines!" he said. "Their sounds and smells are irresistible! Some people like battery EVs. Some say that now is the time for hybrids. And then there are plug-in hybrid vehicles and hydrogen. The motive force could be anything. There is always one truth. The only enemy is carbon!”

DIG DEEPER: Toyota to Help Test Dubai Hydrogen Station

More Dealer Ops

Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →
Ad Loading...
Industryby StaffMarch 26, 2025

March New-Vehicle Sales Healthy

Despite incentive spending not keeping pace with deliveries volume, consumers make their purchases ahead of tariffs impact.

Read More →
Product & Technologyby StaffMarch 13, 2025

New DOWC Program Debuts

Hybrid solution combines benefits of reinsurance and dealer-owned warranty companies.

Read More →
Trainingby StaffJanuary 13, 2025

Dealer Survey Finds Anxieties

Kerrigan Advisors poll shows percentage of retailers expecting lower profits, valuations is on the rise.

Read More →
Ad Loading...
Industryby StaffDecember 23, 2024

Calif. Dealer Group Challenges Scout Direct Sales

Says VW unit’s plans to sell directly to consumers violate state law.

Read More →
IndustryNovember 27, 2024

Six Powerful Questions

Take the time to answer these and lay the groundwork for a successful year-end.

Read More →
Dealer OpsOctober 14, 2024

Autumn Analysis

Consider taking the change of the seasons as a cue to evaluate some key operational aspects of the dealership.

Read More →
Ad Loading...
Dealer OpsAugust 20, 2024

Maximizing Revenue Potential

The strategic imperative for auto dealers is to prioritize F&I product sales and wealth-building in challenging times.

Read More →