Toyota's dealers, who have started to repair defective gas pedals in millions of U.S. vehicles, are extending hours, making house calls and offering other services as they try to repair the damage to Toyota's reputation, The Associated Press reported.
Toyota is sending dealers a piece of steel about the size of a postage stamp that can be inserted into the accelerator mechanism and eliminate the friction that causes the problem.
Toyota is giving U.S. dealers payments of up to $75,000 to help them offer extra measures like house calls.
"Within the next several days, you will receive a check from us (no strings attached) with a simple request - 'do the right thing on behalf of Toyota customers'," Toyota group vice president Bob Carter said Tuesday in the letter to dealers obtained by the AP.
Carter thanked dealers for their extraordinary measures. He also suggested other steps, like additional hires to help with recall repairs, dedicated recall service lanes and complimentary oil changes.
"Toyota dealers already know the first and most critical step of rebuilding the confidence and trust of Toyota owners is the interaction and service they receive in your dealership," Carter said.
Toyota is sending checks this week based on the number of cars each dealer sold in 2009. Dealers who sold fewer than 500 cars will get $7,500. Dealers who sold more than 4,000 will get $75,000.
Toyota has around 1,200 U.S. dealers.