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US Equity Advantage Now Integrated with Dealertrack’s Menu and Aftermarket Network

September 17, 2015
1 min to read


ORLANDO, Fla.– US Equity Advantage® (USEA) announced today that it is now integrated with Dealertrack’s Menu and Aftermarket Network solutions.


A leading provider of biweekly payment programs for the automotive industry with more than 100 combined years of F&I experience, USEA services more types of menu software systems than anyone in the industry, according to CEO Robert Steenbergh. The addition of Dealertrack, a leading provider of software solutions and services for automotive retailers, significantly expands the company’s current reach in more than 4,000 dealerships nationwide.

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USEA data has revealed that dealerships sell approximately 57 percent more F&I products on biweekly deals as opposed to standard retail deals. The new integration agreement will allow Dealertrack dealers to reap similar benefits supported by USEA’s high-touch service including in-store training and hands-on in-house dealer support designed to increase F&I sales performance and customer satisfaction. “We look forward to adding the dealers using Dealertrack to our nationwide family of automotive partners,” Steenbergh said.

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