Super Interest in Cars During Big Game

Cox Automotive research sites saw major spikes in traffic for automotive brands that took advantage of the Super Bowl to market their cars. How can dealers convert?

OEM Sites Get Mixed Marks

Survey shows many don’t pass muster with efficiency-minded shoppers.

VW’s 5-Year U.S. Spend Up

German automaker touts increased investment here since 2019.

Vehicle Trade Imbalance Complex

Report shows limited American-made appeal abroad is major factor.

American-Made Aims Complex

Report says Mexico could actually benefit more from U.S. tariffs.

OEM Apps Still Lacking

Consumers say they miss some desired features while finding others impractical.

Lexus Earns Top Reputation Ranking Among Brands

2024 Widewail Brand Scorecard analysis of four million reviews across 32 manufacturers focuses on customer sentiment as the driving factor.

Chinese Brands Hit Home-Country Milestone

Expected to make significant global inroads this decade, report shows.

EV Tax Credit Rules Tweaked to Qualify More Models

SUV definition changed, opening breaks to Lyric, Tesla Model Y, others.

Tech Race Propels Carmakers