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Personalized messaging is increasing appointment conversions by 26%, Cox Automotive says.
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Consumers say they’re using the tech, but many still end up at dealerships to seal the deal.
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Study finds recognition of its usefulness, but franchisers are treading sometimes confusing waters carefully
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Product providers offer agents tips on how to guide dealer clients in choosing the best tools for them.
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Cox study shows significant shift in post-pandemic years but still says there’s no one right way.
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Better forecasting and inventory pricing is possible when dealers harness the power of the technologies in their core systems.
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AI is a new tool that’s developing fast and holds much potential for the automotive business.
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