Auto Brand Loyalty Dips

Midyear numbers show strong conquest competition picking up post-pandemic shoppers.

Brand Loyalty Stops Losing Ground

More consumers returning to familiar nameplates after retention erosion during the pandemic.

Brands Ranked on Hyper-Loyal Followers

A few stand out when it comes to the submarket of owners who keep their cars a very long time.

Vehicle Supply Boosts Brand Loyalty

Many consumers who’ve waited for their desired models are pumping up already fierce allegiance to certain automakers.

GM, Tesla, Lincoln Get Loyalty Nods

S&P Global Mobility says brand loyalty, after taking a hit during the pandemic, is making a comeback.

Postpandemic Consumers Less Loyal

Study finds them more willing to shop brands as inventories grant more choices.

New Vehicle Purchasers Stick With Favored Brands

A J.D. Power brand loyalty study finds most car buyers return to the same brand when trading in their used vehicles.

Maximus Auto Group Extends Brand Loyalty For Dealers

Experian Finds Longer Vehicle Ownership Reduces Brand Loyalty

IHS Automotive: Loyalty Drives Gains in Automotive Market Share