Spectrum Automotive Declares National Sector Observance

First National Automotive Industry Day will be marked on Oct. 1

Mitsubishi to Take U.S. Into Higher Gear

The brand aims to increase its footprint here, in part with gallery-style stores.

Using Compliance as a Sales Tool

Embrace these practices and tell the world.

Bobit Business Media Drives a New Path Forward

BBM positions itself as a leading B2B media and marketing solutions partner, with a bold rebrand to match.

Mastering Timing and Messaging in Dealership Marketing

Targeting customers around vehicle service contracts can make for a more effective approach.

Shifting to a First-Party Data Strategy

What automotive dealers should know about this approach to marketing.

DealerOn Acquires fusionZONE Automotive

DealerOn said fusionZONE clients will benefit from DealerOn's resources and technology.

Affinitiv Upgrades Data-Management Console

Enables clients to measure and benchmark results across multiple solutions, tracking productivity more effectively across all dealers within a group.

PureCars Acquires Customer Data-Management Platform

Addition of first-party data-cleansing and secure storage provider AutoMiner enhances PureCars’ ability to improve effectiveness of sales, fixed operations and retention-marketing programs.

GWC Warranty Appoints Director Of Marketing Strategy