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Streaming is the new black, and that means it’s never been a better time for dealers to get on board and add OTT advertising to their brand's media mix.
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As Paul Walser steps into the role of chairman of National Automobile Dealers Association, the Minnesota dealer will aid members in ushering in a new era of auto retail and overcoming the challenges presented over the course of 2020.
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Consumers have become accustomed to the conveniences technology provides, so here are the digital marketing resolutions every dealership and dealer-partner needs to keep in mind in 2021.
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If dealers observe a modicum of compliance protocols, they can contain almost all regulatory perils. Dealers and their trade organizations are a formidable political force and should be lobbying together.
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Don’t spot deliver a car unless you’ve considered all the signs of potential fraud.
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To meet and exceed modern consumer expectations at each step of the buying process, develop new techniques and use technology to help them discover, learn, and be validated in their decisions along the way.
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As we look at the market in Q3, there were a number of notable statistics that can help lenders identify trends and inform strategy.
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By leveraging credit technology, dealerships can process a transaction in less than 30 minutes and put the process in the hands of the consumer.
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While instincts are important, it’s even more critical to have access to the right tools and technology that can help lenders spot synthetic identity fraud before it happens.
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I propose that your F&I and sales disclosure compliance models mirror the sales and F&I processes at dealerships in California — what is required by statute in California, should be considered best practices in the other 49 states.
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